LONDON -- A woman's exposed bottom is probably the last thing you'd expect to see in a car park. But that's nonetheless what Twitter user Alice Gray spotted in her gym car park in Cardiff, Wales. UFit gym's advert features an image of a woman's bum alongside the text "there's better things to be stuck behind than the car in front". The ad has prompted a massive social media backlash after people accused it of sexism and objectification. Gray wasn't the only one to spot the advert and deem it sexist. Twitter user @nattylou spotted it along the Cardiff half-marathon route, and complained to the marathon organisers. People responded to her complaint, stating the ad was "inappropriate". More Cardiff residents have taken to Twitter to call out the ad. And others feels the ad may make women less likely to join the gym... UFit gym did not immediately respond to Mashable's request for comment. Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted
Tweet may have been deleted