【】
Facebook can only pop so many advertisements into your News Feed before it drives you crazy. But it needs to keep selling more and more of them to keep up its juggernaut growth. And the company is worried that it could run out of ad space in its News Feed this year. That's probably why Facebook is now turning to some untapped real estate: its Messenger platform. The company announced Wednesday that it's testing new ads in Messenger that look a lot like ones you might see in your News Feed. The ads are carousel-style, meaning that users can swipe sideways through posts from several different brands within the same frame. Mercifully, they don't appear in your actual conversations (at least not yet), but rather on the platform home screen below your most recent messages and "favorite" friend column. Facebook is currently only testing them on a "very small" group of users in Thailand and Australia. The company also stresses that it won't use information gleaned from your private messages to target the ads, and brands can't start conversations with you unless you make the first move. This isn't Facebook's first foray into Messenger advertising. The company rolled out an ad format last fall that allowed brands to insert conversational prompts into running chats with users. As with these new ads, advertisers are only allowed to aim them at users with whom they've communicated before. The timing of the announcement is likely tied to Facebook's earnings report next week. The company's execs warned last year that its three-year run of explosive growth could slow down in the coming months as it maxes out ad space. TopicsFacebook
Credit: facebook
Featured Video For You
Facebook's new Privacy Basics
相关推荐
Make money or go to Stanford? Katie Ledecky is left with an unfair choice.
Trump blames his support of Russia on a double negative and no one's buying it
'Snapchat dysmorphia' is a thing — and plastic surgeons are worried
Reese Witherspoon had a glorious response to these new 'Big Little Lies' photos
'The Flying Bum' aircraft crashes during second test flight
Report: Apple influenced Mark Zuckerberg's decision to ban InfoWars
- 最近发表
- Mom discovers security cameras hacked, kids' bedroom livestreamed
- Facebook quietly sets up 'innovation hub' in China (where it is still blocked)
- Trump blames his support of Russia on a double negative and no one's buying it
- Blue Origin launches rocket to space in extreme test of crew capsule
- Despite IOC ban, Rio crowds get their political messages across
- Huawei claims it could become the world's largest smartphone maker next year
- 5 nominations we'd love to see at the 2018 Emmys
- Apple Music has a new mix based on what your friends are listening to
- Olympic security asks female Iranian fan to drop protest sign
- 'Dancing Hermione' lip syncing as Ariana Grande will feed your soul
- 随机阅读
- Felix the cat just raised £5000 for charity because she's the hero we all need
- FCC updates Emergency Alert System in effort to minimize false alarms
- A 'Queer Eye' book is coming to gift you joy before the holidays
- Trump accidentally reveals misspelled note to self during press conference
- Ivanka Trump's unpaid interns share cringeworthy financial advice
- Report: Apple influenced Mark Zuckerberg's decision to ban InfoWars
- Feds warn about drones after Venezuela attack
- 'League of Legends' developers accused of fostering culture of sexism
- Over 82,000 evacuate as Blue Cut fire rapidly spreads in southern California
- 'Dancing Hermione' lip syncing as Ariana Grande will feed your soul
- Paul Manafort gets roasted for spending $33,500 on these hideous jackets
- Chance The Rapper may have hidden a meme in the artwork for his 4 new songs
- We asked linguists if Donald Trump speaks like that on purpose
- After spending $10,000 in FIFA, players realizes it's 'not worth it'
- YouTube hits Alex Jones with yet another strike
- 5 nominations we'd love to see at the 2018 Emmys
- Here's George Takei chilling in zero gravity for the 'Star Trek' anniversary
- Some 2018 MacBook Pro users are experiencing kernel panic issues
- FCC updates Emergency Alert System in effort to minimize false alarms
- Everyone give up. This dog's Paddington Bear costume wins Halloween.
- 搜索