The McDonald's。 Rick and Morty。-inspired Szechuan sauce promotion continues to be an absolute embarrassment for everyone involved. 。 The fast food giant released a "super-limited" amount of the special edition dipping sauce on Oct. 7, giving。 Rick and Morty。 fans an excuse to line up outside their nearest participating McDonalds location for a chance to emulate their favorite mad scientist's quest for the sweetest of the McNugget nectars.。 SEE ALSO:Why 'Rick and Morty' is the realest show on TV right now 。 Things didn't quite go according to plan.。 Tweet may have been deleted
。 By signing up you agree to our Terms of Use and Privacy Policy.。 Immediately following the promotion, McDonald's sent out a conciliatory tweet in an attempt to quell all the fans complaining that they didn't have a shot at tasting the sauce.
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。 Rick and Morty。 Tweet may have been deleted。 Tweet may have been deleted 。 McDonald's appeared to have botched the promotion by only shelling out a few packets to each participating location — and some people claim that employees took the sauce and limited edition posters for themselves — but is it really worth lawsuits?Fans immediately took to Twitter to complain of long lines, early Szechuan handouts before the 2:00 p.m. start time, and restaurants that didn't even have the sauce in stock, even though they were slated to have it.
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The gesture was not met with level-headed responses from angry。
fans. Folks, we have another #boycott on our hands.。
What started as a fun acknowledgment of a cult fandom has turned into just the latest reason that a group has decided to brandish its collective anger at a brand.。
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Fans not getting the sauce they wanted and McDonald's failing to follow through on the home run potential of the promotion are both disappointing — but that's the extent of it.。
The McDonald's boycott will likely be as effective as other movements against major corporations before it, but who knows: maybe the company will learn from this debacle and do it better next time. Someday, we might all finally get some Szechuan sauce. In the meantime: calm down.
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